Moscow residents are increasingly collecting and updating computers instead of buying finished products. As follows the data of the combined retail network of Megafon and Yota and Silink Electronic Chain, by 2024, the components of more than 27 % for computers were sold compared to a year earlier. However, the update trend does not affect the laptop, the demand continues to increase.
Traditionally, capital leads to sales of components for PC. Therefore, last year, Muscovites bought twice the number of video cards, power sources, shells and cooling systems compared to residents of Volga and North Caucasus.
At the same time, Muscovites often collect and update game computers. This is confirmed by brands in the sales leaders in the network of electronic stores. For example, from video cards, the most common are Palit models based on NVIDIA processor, for stable strength, given priority given to Deepcool blocks and from cooling systems, choices falling into ID cooling brands.
The demand for finished computers is still equivalent to 2023 – the growth is only 1.1 %. In this segment, the top positions were occupied by MSI brands, as well as Chuwi and Teclast.
At the same time, the significant increase in demand is observed in the laptop segment. Therefore, in the retail network of Megafon and Yota last year, they were bought 1.5 times compared to 2023. Tops is the device of Chinese manufacturers – Chuwi, Tecno and Huawei.
As the head of the operator to sell and maintain their own retail in the Moscow area, Alexei Lisin, note, Muscovites increasingly prefer custom solutions, select components for their tasks – from Geering to work with graphics.
We find that the demand for laptops is increasing, which shows the diversification of user preferences. Our United Retail Network provides the most modern and relevant equipment, allowing you to choose the optimal technique for all interests, Mr. Lis Lisin said.
According to the Director of the Merlion Merlion and Citylink Shopping Ministry, the PC Pulich, unlike the solutions that are ready, bring flexibility in choosing the necessary components for work or entertainment. Talking about the increased demand of laptops last year, he realized that such a motivation could be related to the introduction of interesting innovations in the market.